Expert In:

• Identity
• Branding
• Digital Media & Culture
• Influencer Marketing

Expert In:

• Consumer Identity (w/ products, brands, lifestyles, etc.)
• Branding, Advertising, and Loyalty
• Consumer Behaviour/Psychology
• Consumer Dissatisfaction

Expert In:

• Urban Indigenous identity issues
• Decolonization
• Digital sovereignty
• Indigenous worldviews

Expert In:

• Journalists' professional identity
• Best practices in journalism
• Defining quality
• Freedom of expression

Expert In:

• Group identity
• Canadian politics
• Elections and voting behaviour
• Electoral systems

Expert In:

• Social identities
• Anti-racism
• Health (in)equities
• Immigrants/refugees