Jenna Jacobson

Photo of Jenna Jacobson

Assistant Professor Director, Retail Leadership Institute Ted Rogers School of Management Ted Rogers School of Retail Management Toronto, Ontario jenna.jacobson@torontomu.ca Office: (416) 979-5000 ext. 557284

Expert In

Branding Digital Media & Culture Identity Influencer Marketing New Media Privacy Social Media

Bio/Research

Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received he...

Click to Expand >>

Bio/Research

Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received her PhD from the University of Toronto, Faculty of Information.

Dr. Jacobson is also a Chair of the International Conference on Social Media & Society.

Click to Shrink <<

Links

Twitter Faculty Page

Media Appearances

The Globe & Mail, March 16, 2015, Six things Facebook’s new community rules won’t allow CBC News, Oct. 1 2017, When algorithms go bad: Online failures show humans are still needed The Toronto Star, Feb. 19 2017, How to detox from your smartphone

Media Relations

Michelle LePage
PR and Communications Specialist, Central Communications
michelle.lepage@torontomu.ca

Click to Expand >>

Media Relations

Michelle LePage
PR and Communications Specialist, Central Communications
michelle.lepage@torontomu.ca

Karen Benner
Director, University Communications
karen.benner@torontomu.ca
(416) 979-5000 ext. 553494

Click to Shrink <<