Martin Pyle

Photo of Martin Pyle

Assistant Professor Ted Rogers School of Management Ted Rogers School of Business Management Toronto, Ontario mpyle@torontomu.ca Mobile: (647) 962-7128
Office: (416) 979-5000 ext. 7691

Bio/Research

After working for several years in the IT business sector as a software developer, consultant, and manager, Dr. Pyle returned to Queen’s University to complete his MSc and then his PhD in Marketing. His teaching approach emphasizes developing data-driven solutions to strategic issues in marketing...

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Bio/Research

After working for several years in the IT business sector as a software developer, consultant, and manager, Dr. Pyle returned to Queen’s University to complete his MSc and then his PhD in Marketing. His teaching approach emphasizes developing data-driven solutions to strategic issues in marketing, with a strong focus on the use of metrics and analytics.

Dr. Pyle primarily researches concepts relating to trust and trustworthiness, particularly in the context of word-of-mouth and online reviews. While consumers rely heavily on online reviews, businesses have a variety of means at their disposal to influence, or outright change, their reputation through hidden and deceptive means; within this context, Dr. Pyle looks at this phenomenon from the business perspective, as well as both reviewers and readers of reviews, using multiple methods to examine what happens in the real world and explain why it happens in the first place. He has shared his research in the top academic outlets and conferences.


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Links

Media Relations

Dawa Ngodup
Communications & Administrative Coordinator
dawa@torontomu.ca
(416) 979-5000 ext. 557134

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Media Relations

Dawa Ngodup
Communications & Administrative Coordinator
dawa@torontomu.ca
(416) 979-5000 ext. 557134

Karen Benner
Director, University Communications
karen.benner@torontomu.ca
(416) 979-5000 ext. 553494

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