Omar Fares

Lecturer Ted Rogers School of Management Ted Rogers School of Retail Management Toronto, Ontario omar.fares@torontomu.ca Mobile: (647) 391-4886

Expert In

Consumer behaviour Digital adoption Digital banking Digital innovations

Bio/Research

Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone Financial.

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Faculty Page

Media Relations

Irina Vukosavic
Media Relations Officer
irina.vukosavic@torontomu.ca
(416) 979-5000 ext. 557926

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Media Relations

Irina Vukosavic
Media Relations Officer
irina.vukosavic@torontomu.ca
(416) 979-5000 ext. 557926

Karen Benner
Associate Director, University Communications
karen.benner@torontomu.ca
(416) 979-5000 ext. 3494

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