Kelly MacKay

Associate Dean, Research and Graduate Studies Professor Ted Rogers School of Management Ted Rogers School of Hospitality and Tourism Toronto, Ontario k7mackay@torontomu.ca Office: (416) 979-5000 ext. 6700

Expert In

Destination marketing Information technology and tourist behaviour Nature-based tourism Tourist motivation

Bio/Research

Dr. Kelly MacKay has worked extensively with Parks Canada, the Canadian Tourism Commission Research Committee, Travel Manitoba, and Manitoba Conservation. Her recent research programs examine Information Technology and Vacation Experiences (SSHRC) and Enhancing Rural Livelihoods in Uganda through Sustainable Community Tourism (CIDA, M. Campbell, PI), which in collaboration with Makerere University resulted in establishment of a Master’s degree in Wildlife Tourism and Recreation. Dr. MacKay’s work employs a variety of methodological approaches including photo-elicitation, focus groups, surveys, and mixed-methods. She is currently a member of the editorial board for the Journal of Travel Research and the board of directors of TTRA Canada.

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Links

Faculty Page

Media Relations

Dawa Ngodup
Communications & Administrative Coordinator
dawa@torontomu.ca
(416) 979-5000 ext. 557134

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Media Relations

Dawa Ngodup
Communications & Administrative Coordinator
dawa@torontomu.ca
(416) 979-5000 ext. 557134

Karen Benner
Director, University Communications
karen.benner@torontomu.ca
(416) 979-5000 ext. 553494

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