Professor Hongbing Yu is a semiotician of culture and cognition in the Department of Languages, Literatures, and Cultures at Toronto Metropolitan University. His areas of expertise include comparative cultural studies, narrative and cognition, comparative philosophy, and mythology, with current r...
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Professor Hongbing Yu is a semiotician of culture and cognition in the Department of Languages, Literatures, and Cultures at Toronto Metropolitan University. His areas of expertise include comparative cultural studies, narrative and cognition, comparative philosophy, and mythology, with current research focusing on social ritual and narrative, mythical thinking, and the cognitive dimensions of ancient Chinese philosophy and religion. Regarded for his significant contributions to international semiotic studies, he has served in a range of capacities, including President of the Semiotic Society of America, Vice President of the International Association for Semiotic Studies, and Secretary General of the Asian Semiotics International Association, Executive Director of the International Institute for Semiotic Studies at Nanjing Normal University, and Founding Director of the International Institute for Language and Cultural Semiotics at Dalian University of Foreign Languages, among other prominent roles in global semiotics. He has also contributed extensively to academic publishing as Editor of Chinese Semiotic Studies, Associate Editor of Biosemiotics and Semiotica. In all these roles, he has remained dedicated to fostering sustained dialogue that bridges cultural, linguistic, and disciplinary boundaries.
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